He was on his couch one Sunday, watching worship songs on YouTube (he had a DJ gig the night before and slept through church). Kirby is a 31-year-old sneakerhead and Christian. So he went public with his identity in The Washington Post last month, no longer just a guy talking trash anonymously online. "I just didn't see myself effectively able to continue to be in the conversation without being fully out in public," he said in an interview. But as the project expanded – to a podcast and now to a new book called PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities – Kirby found the anonymity stifling. There's also the small detail that his wife works at a megachurch in Dallas. The megachurch culture he's critiquing is a small but loud and passionate faction of American Christianity at large. Kirby was anonymous at first for a few reasons.
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